Flagships - Putting the EUSBSR into practice

Flagships (Lighthouse projects) are inherently important in communicating the EUSBSR and profiling its objectives and actions amongst stakeholders and the wider public. As the collective operational arm of the EUSBSR, working to achieve the most important goals within its three objective areas (save the sea, connect the region, increase prosperity), Flagships find themselves on the frontline of EUSBSR communications, tasked to both inform and demonstrate desired changes across the macro-region.

Flagships by their design (requiring a clear transnational dimension, having cooperation between/or impact on at least three Baltic Sea Region states) provide the glue that binds Baltic stakeholders together in mutual action. Not only this, their impact is multiplied in instances where a Flagship is a ‘set of projects’ allowing communications to reach a whole range of people and institutions. In this way, Flagships make the EUSBSR relevant, tangible, and effective, both to those working within its structures, and to those impacted by their actions. It is for this reason that Flagship communication is so important, the EUSBSR’s credibility depends upon it.


Flagship title

Baltic Sea Tourism Center – Sustainable development structures for ACTIVE TOURISM


  1. set-up operational structures for sustainable tourism communication and cooperation at transnational level (BSTC service unit)
  2. investigate, develop and implement sustainable ACTIVE TOURISM products in the green and blue tourism market around cultural and natural heritage assets to extend the tourist season
  3. launch a smart international destination campaign in selected source markets to increase the number of international visitors to the SBR


  1. Interreg South Baltic Programme 2014-2020
  2. Priority axis 2: Exploiting the environmental and cultural potential of the South Baltic area for the blue and green growth
  3. Specific objective 2.1: Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations
  4. Total budget: EUR 1.502.935,50
  5. ERDF co-financing: EUR 1.245.738,68
  6. Own contribution: EUR 257.196,82
  7. Project duration: 01.01.2017 – 31.12.2019


PP01 – Mecklenburg-Vorpommern Tourist Board (LP), DE
PP02 – Pomorskie Tourist Board, PL
PP03 – Danish Tourism Innovation - Visit East Denmark, DK
PP04 – Stralsund University of Applied Sciences: School of Business Studies – Baltic Management Studies, DE
PP05 – Association "Klaipėda region", LT

EUSBSR-related information

  1. Flagship status: completed
  2. PA Tourism support letter: N/A
  3. EUSBSR Action Plan PA Tourism contribution: sub-actions 1.1, 1.2, action 2.