In December 2014 the Ministry of Economics, Employment and Health Mecklenburg-Vorpommern took over the Coordination of policy area tourism (PA Tourism) under the EU Strategy for the Baltic Sea Region (EUSBSR) from the State Chancellery Mecklenburg-Vorpommern. Combining transnational tourism cooperation activities with regional tourism policy expertise and key responsibilities would not only raise the effectiveness of the coordinating function, but would provide new opportunities for the internationalization of tourism in Mecklenburg-Vorpommern.

In fact, overnights from incoming tourists reached over one million in 2014 and further rose to 1.02 million in 2015. However, the share of overnights from incoming tourists in the total number of overnights stagnated around 3.5 per cent during the years 2013 to 2015, with the total number of overnights having reached almost 29.5 million in 2015.1

We are convinced that there is still quite a potential for international tourism in Mecklenburg-Vorpommern and that transnational cooperation activities in the Baltic Sea region – development of transnational products based on joint themes and advocacy of a more sustainable tourism at project and higher levels of aggregation – can be beneficial if coordinated smartly and effectively.

This conviction is now also shared by the new regional government of Mecklenburg-Vorpommern. In its coalition agreement, it is stipulated [T]he coalition partners emphasize the importance of a strengthened international orientation of tourism in Mecklenburg-Vorpommern and the profiling as a significant destination of the Baltic Sea tourism region.2

On the other hand, there are many interdependencies which require joint action, e.g. cross-border touristic infrastructure or more generally the state of the Baltic Sea. Moreover, peer learning in a macro-regional context can help boosting regional development.

Overall, our mission can be summarized as follows:

We are convinced that in several respects transnational cooperation is indispensable and thus can be beneficial for the whole Baltic Sea rim, if coordinated smartly and effectively. Since the Strategy follows a multilevel governance approach, we would like to link and combine views as well as activities at the transnational, national, regional and local levels in order to foster the implementation and the impact of the EU Strategy for the Baltic Sea Region in the area of tourism. The fact that tourism has become a policy area in the Strategy is a clear chance for the sector to raise our voice, to increase our visibility and to advocate a sustainable tourism development in the Baltic Sea region. Let’s use this chance wisely.3

Baltic Sea Tourism Forum

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10th Baltic Sea Tourism Forum 2-3 November 2017, Turku

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EU Funding for the Tourism Sector

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Guide on EU Funding for the Tourism Sector 2014-2020

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Sustainability in Tourism

Czolpino on a beach, Poland © Krzysztof Karabon / EUSBSR (Internal link: Go to current activities)

Promoting a sustainable development of the sector

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Sustainable Blue Growth Agenda

Sailboat on the Baltic Sea © Peter Dam / EUSBSR (Internal link: Go to current activies)

Developing an implementation strategy for the agenda

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