Flagship projects are a means to implement the actions in the priority areas and serve as pilot examples. In the Action Plan, the role and the character of flagship projects are explained. It also defines the criteria according to which a project may receive the status of a flagship project.
According to the Action plan, “a flagship project may, for example, develop key solutions, new methodologies, practises or new forms of cooperation. Flagship projects may also concern key investments of regional importance.”
In addition, it has to be considered that a flagship project could be based on a single project or a set of projects operating in the same field.
In Priority Area Tourism, there are currently only a few flagship projects active. One of the originally four flagship projects has ended (on sustainable tourism strategies); the flagship project on rural and coastal tourism ended due to a lack of finance. Currently two EUSBSR Seed Money projects in the fields of rural tourism and maritime heritage tourism - Country Style and VIABAL - aim to develop follow up flagship projects. The seed money project SPORTOUR focused on the marketing of sport and outdoor events. In addition, there are a few more tourism related seed money projects supported by the Swedish Institute that have the potential to develop into new flagship projects in Priority Area Tourism.
Further information on the individual flagship projects can be found in the following.