Mobilise the full potential for sustainable tourism of the Baltic Sea region
By developing common strategies and approaches based on environmental and social responsibility, and building on the commitment of various stakeholders, including Russia, cooperation could include: facilitating the exchange of best practices, harmonisation of standards, regional marketing and branding activities, the development of joint tourism products and projects in the region.
The basic idea behind this action is to develop the different facets that shall help to develop and communicate the profile of the Baltic Sea region as a tourism destination.
Flagship projects are:
- Facilitate sustainable land excursions of cruise ship operators in the Baltic Sea. more.
- Promote the cultural and natural heritage. more.
- Develop strategies for sustainable tourism. more.
Potential flagship projects are:
- Attract tourists to rural areas especially the coastal ones. more.