Action 2

Mobilise the full potential for sustainable tourism of the Baltic Sea region

By developing common strategies and approaches based on environmental and social responsibility, and building on the commitment of various stakeholders, including Russia, cooperation could include: facilitating the exchange of best practices, harmonisation of standards, regional marketing and branding activities, the development of joint tourism products and projects in the region.

The basic idea behind this action is to develop the different facets that shall help to develop and communicate the profile of the Baltic Sea region as a tourism destination.

Flagship projects are:

Potential flagship projects are: