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Flagship Project 12.7 - Attract tourists to rural areas especially the coastal ones

The Project developes tourism in the coastal and rural areas in the Baltic Sea Region. One theme of the Baltic Sea strategy published by the European Commission in June 2009 is tourism. Each main theme of the strategy contains flagship projects, the responsibility of which is often at the national level. The implementation of the tourism theme is coordinated by the state chancellery of the German land Mecklenburg‐ Vorpommern. In Finland, Turku Touring, the regional marketing and sales organisation of tourism in Southwest Finland, and operating in conjunction with it, the Centre of Expertise for Tourism and Experience Management, has taken responsibility for an entity which concentrates on the development of environmentally friendly coastal and rural tourism.

The flagship project 12.7: Attract tourists to coastal and rural areas increases the co-operation with tourism industry, regions and educational bodies by mapping the tourism actors in the coastal areas of BSR, creating tourism network and sharing the best practices and know-how with the tourism actors in the BSR.

The project concentrates on the sustainable development of products, services and the accessibility of coastal culture and nature based tourism clusters. Created by the flagship project, the network covering the entire Baltic Sea Region makes it possible for the actors to attain success, and find the best practices and share them with each other.

The Baltic Sea Region has a good chance to become a globally attractive and competitive tourism destination. However, this requires the development of the industry in a co-operative mode covering the entire region. A common view of the extensive actor field on the future of the region and on the emphasis in the development also helps find the required resources and funding programmes to increase the competitiveness and attractiveness of the area.

Project Facts:

• Name: Flagship Project 12.7: To attract tourists to coastal and rural areas: Project review 31.05.2012.
• Responsible organisations: The Regional Council of Southwest Finland and Turku Touring, a regional tourism organisation, and operating in conjunction with it, the Centre of Expertise for Tourism and Experience Management.

Main goals:

• Closer cooperation between the Baltic Sea Region tourism actors, as well as providing competence and the best practices for the actors and companies in the tourism industry.
• To create a network of the Baltic Sea Region actors, the know‐how and development resources of which benefit tourism in the entire region.
• Sustainable development of culture and nature based products, services and the accessibility of coastal tourism clusters.
• Preparations for new projects under the coordination project.

 

The one-and-half-a-year project part-financed by the Regional Development Programme of South-West Finland to implement FP 12.7 has ended on 31. January 2012 and with it the Lead Partner role of the Regional Council of Southwest Finland for this Flagship Project 12.7. For the time being, Turku Touring / Centre of Expertise for Tourism and Experience Management of Southwest Finland, that has been co-leader of this Flagship Project, will continue to operate it on its own.

 

 

Come and join the Tourism Network of the Baltic Sea Region

For the Tourism Network of the Baltic Sea Region, we are looking for both public and private sector actors, tourism and regional development offices, universities and tourism projects (national or EU projects), Enterprise Networks and enterprises from the coastal areas of the Baltic Sea Region, which are related and interested in developing the entity of the coastal and rural tourism in the Baltic Sea Region. We will share the know‐how and the best practices together with all the actors of the Network.

What do you and your organization benefit from the Network?

You will:

• Become a part of the cooperation network of tourism in the BSR.
• Be a part of the umbrella, finding and sharing the best practices in tourism in the BSR.
• Get help in finding the required resources and funding programmes.
• Be able to influence on the future funding mechanisms and the future developing needs of the BSR.
• Participate in developing the BSR brand - get help in efficient product development and service competence.
• Be building commonly marketable product/service entities based on nature and culture, for example through electronic commerce.
• Get the latest news and be able to disseminate about your latest events and projects with newsletters.
• Network and find partners for new projects and business.
• Take part in education and networking events organized by the Flagship projects.

If you are interested in joining the Network, we kindly ask you to fill in the form below by clicking the link and you and your organization will become a member of the Tourism Network of the Baltic Sea Region. The membership of the Network is free of charge.

• To join the network please click here.

The magazine "The Parliament" has published a special edition of its magazine, the Special Eden Awards/European Tourism Day Edition. You will find a contribution about the flagship 12.7 in this magazin. If you are interested in this article please click on the attachment on the end of this page. If you are interested in general please use the news section were you will find the entire magazine.

Anne-Marget Niemi, Director of Tourism of Turku Turing, has published an article in the Baltic Rim Economies where you get additional information about this issue. If you are interested in this article please click on the attachment on the end of this page.

 

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  More information:

  • Lead partner's region: Turku and the southwest of Finland

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