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EU Baltic Sea Strategy - Tourism

Building A Baltic Sea Tourism Region

Towards a Cooperative Approach of the Council of the Baltic Sea States and the EU Strategy for the Baltic Sea Region - Rostock-Warnemünde, 3 - 4 May 2012

Venue:  Hotel Neptun, Seestraße 19, D-18119 Rostock-Warnemünde, Germany


This conference is organized in a joint approach by the Council of the Baltic Sea States (CBSS), represented by the Federal Foreign Office as its current chair, and the State Chancellery of the Land Mecklenburg-Vorpommern in its role as Coordinator of Priority Area Tourism in the EU Strategy for the Baltic Sea Region (EUSBSR). Both have a common interest in promoting the tourism cooperation in the region. Through the activities of the Baltic 21 Expert Group, the major focus of CBSS has been on a sustainable development of tourism. In the framework of its new initiative for the modernization of the South East Baltic Sea Region (SEBA), CBSS looks at the tourism sector as one promising field to deepen cooperation in this part of the region. These priorities coincide with the objectives in the EUSBSR which are also on sustainable tourism and the involvement of partners from the Russian Federation. Additional priorities focus on the development of tourism in rural and coastal regions, the promotion of cultural and nature tourism and cruise ship tourism.

Purpose and topics of the conference

Given the still fragmented structures in tourism cooperation in the Baltic Sea Region, the conference is designed to offer a forum for a discussion at political level on how to build a Baltic Sea Tourism Region. To this end, a panel of politicians in charge of tourism policies will exchange on the different perspectives on the region, on common needs and aspirations and possible steps to be taken at macro-regional level. Alongside political considerations, there are practical implications to look at when talking about tourism development in the region. These issues will be discussed in four thematic workshops. Two of them will refer to the CBSS priorities on SEBA and sustainable tourism, while the EUSBSR focused workshops will deal with sustainable land excursions in cruise ship tourism and tourism marketing for the Baltic Sea Region. Overall, it is intended to promote the mutual understanding of tourism actors´ needs and to get a clear idea on the common denominator of tourism cooperation in the Baltic Sea Region. Not the least, it should also be explored in how tourism cooperation in the region might benefit from and at the same time contribute to the wider EU tourism policy.


This event is primarily aimed at actors in charge of tourism policy and tourism development from the national level. The conference may also be of interest to practitioners with a role in promoting tourism cooperation at transnational and interregional level in the framework of networks and projects.


State Chancellery Mecklenburg-Vorpommern

Baltic Sea Co-operation / Task Force Baltic Sea Strategy
Schloßstraße 2-4
D- 19053 Schwerin

Homepage: www.regierung-mv.de

Priority Area Coordinator
Wolf Born

Phone: +49 (0) 385 588 1340
Fax: +49 (0) 385 588 990340
Email: coordinator@baltic-sea-strategy-tourism.eu

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